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Putting crunch to the test

The Beltone Anechoic Chamber, housed at Western’s National Centre for Audiology, supports a wide range of research projects requiring a highly controlled sound field environment, with fields such as Music, Audiology, Hearing Science and Engineering all making use of this facility. Well, you can now add tacos to that list. Taco Bell Canada took over the chamber to shoot a commercial for their new Cheetos Crunchwrap Slider, using the room’s sophisticated and specialized material to minimize sound reflection and external noise. ‘YouTube star’ Dan James (TheDanocracy) starred in the commercial, which began airing across Canada in March.

This article appeared in the Spring 2016 edition of Alumni Gazette
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