Alumni Western Be Extraordinary The Campaign For Western

Adjust attitude to increase altitude

by Robert Collins, BA'77 | May 6, 2014

Robert Collins

It’s often said that one’s attitude is a key determinant of one’s career trajectory. Likely, many of us have had the experience of a parent, friend, employer or loved one taking the time to share their perceptions about how we can improve or undertake an “attitude adjustment.”

Sometimes, these discussions are welcome and confirmations of what one already knows and sometimes there are new insights and challenges revealed.

For organizations, strategic planning processes provide this same opportunity to reflect, to hear and to recalibrate. Achieving Excellence on the World Stage, Western’s recently released strategic plan, provides the impetus and framework for an institutional “attitude adjustment.”

Achieving Excellence acknowledges the vital role of alumni, along with students, faculty and staff, in accomplishing our new Vision, Mission and Strategic priorities and challenges us specifically, as follows: “Engaging our global alumni community as active ambassadors for higher education.”

As graduates, no group is more knowledgeable of and influenced by Western’s student learning experience than our alumni. Western’s ability to excel in the global environment increasingly depends on how well we are able to engage the active support of our alumni community locally, provincially, nationally and internationally.

Beyond their proven and generous capacity for providing philanthropic support (including that received during the current “Be Extraordinary” Campaign for Western, which aims to raise $750-million), we intend to engage alumni more creatively and effectively as advocates for their Alma Mater and for the cause of postsecondary education more broadly.

These efforts will include:

With your Alumni Association’s rich history of forging effective life-long relationships and providing meaningful involvements, we will shortly be engaging you in determining how we can best fulfill these directions with your support.

With your help as “global citizens whose education and leadership will serve the public good,” we can insure that our positive alumni attitude will indeed contribute to Western’s altitude on the world stage.

Robert Collins is president of Western’s Alumni Association.

This article appeared in the Spring 2014 edition of Alumni Gazette
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