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Building her dreams

Sarah Baeumler, BA’99, brings creativity, perspective to family business

by Angie Wiseman

woman sitting

Sarah Baeumler, BA’99, may seem like she has it all – but she is just getting started.

In 2009, the television design guru made her HGTV Canada on-air debut alongside her husband, Bryan, as the couple built and designed their dream home on the television series, House of Bryan. The show’s popularity led to three subsequent seasons.

Bryan Baeumler, BA’96 (Political Science), is a Gemini award-winning television personality who has hosted shows Disaster DIY, Leave it to Bryan, House of Bryan and most recently Bryan Inc., which follows Bryan and Sarah working together as they built and renovated investment properties. 

The couple has become something of a sensation in the ever-popular home improvement-meets-entertainment television landscape. And in that journey, they have found both professional and personal satisfaction.

“The time that we have behind the camera has helped our relationship become stronger – we’re now sort of spinning in the same direction. It’s important and it’s helped us grow as individuals. He’s been there to support me and vice versa,” she said. “We’ve learned how to trust each other. Instead of arguing or trying to prove that one way is best, we’ve really understood what compromise is. We’ve learned some valuable lessons about ourselves and our marriage.”

After completing her degree in Political Science at Huron University College, Baeumler moved onto International Business at Sheridan College. Her time in postsecondary education gave her clarity on what her next steps would be.

“You really need those years to mature and dig deep into what your passions are. You go back to your roots and things you love the most,” said Baeumler, who credits her time on the University Students’ Council for shaping her Western Experience.

“I was shy and came from a small school. It was a chance to meet other people and become more involved in the school as a whole and feel like you were giving back in a different way,” she explained. “It was a huge growth experience. I came to university at 17 and was on the younger side. I needed that growth and maturity.”

After university, she followed her passion and opened her own dance studio.

Around the time of filming her first show, House of Bryan, she joined her husband for long filming days and taught dance at night. It was a lot to juggle and she realized that something had to give. Baeumler soon came to the difficult decision to give up the dance studio.

“We needed to reorganize our careers in a way that we were both helping our family and giving us the time we needed with our children. It was time to step away and commit to spending some time working alongside Bryan,” she said.

The shift allowed Baeumler to trade one passion for another.

“It was our home and there was a tie in to the creative side of things that I always sort of longed for. It seemed like a good path and we started working together and found what we think is really a perfect path for both of us. We can focus on our work and our family,” she said.

With her own lifestyle website and a subscription box called Sarah Delivered that includes specially curated items for women, Baeumler has carved out a place all her own.

She describes her website, sarahbaeumler.com, as “a place to discuss some of my favourite things, sometimes become more philosophical, sometimes give advice and sometimes offer a shopping guide. It’s a huge outlet for me and it’s something that is my own where I can sit quietly and write to share some of my day’s thoughts. It’s helped me find some serenity,” she said.

Something else she finds meaning in is the foundation she and Bryan started a few years ago. The Baeumler Family Foundation for Kids’ primary focus is to provide renovations for children and families in need of accessibility, safety and security in order to create a nurturing and positive environment in their home.

One of the first projects they completed was for a 14-year-old girl returning home from SickKids hospital that needed an accessible bathroom and bedroom. Sarah and Bryan enlisted the help of their design pals, Sarah Richardson, BA’93, and Tommy Smythe, to create a Tiffany-inspired motif.

Recently, Baeumler added magazine editor to her repertoire with the launch of Curated. All of that, along with what Sarah considers her most important role, being a mom to four busy children.

“There is a lot to sink my teeth into; it makes me thrive. I like to be a busy person. Sometimes as women and mothers, we are very hard on ourselves. I hope we continue to support each other because a modern-day woman is very different this day and age and her ability to sort of do it all and balance a home life and a strong career is what a ‘modern’ woman is. We just take it all in stride,” she said.


This article appeared in the Winter 2018 edition of Alumni Gazette
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