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Iconic supermarket pitchman dies at 73

by The Canadian Press, CTV News | September 26, 2013

Dave Nichol
Dave Nichol, former pitchman with Loblaws. Nichol was a roommate of Galen Weston Sr., former chairman of the grocery giant, while students at Western University in London.

TORONTO -- Long-time Loblaws pitchman Dave Nichol, HBA'62, has died at the age of 73.

The native of Chatham, Ont., who died on Sunday, appeared in TV ads for the grocery chain's President's Choice and No Name brands in the 80's and 90's and helped build President's Choice into one of Canada's top labels.

"We are deeply saddened and our thoughts and prayers go out to Dave's family," Galen G. Weston, executive chairman of Loblaw Companies Ltd., said in a statement.

"Dave's passion for food and his vision helped to transform the way Canadians eat, and he has left a tremendous legacy that endures in the company today.

He will be missed by all who had the opportunity to work with him and benefit from his guidance and friendship."

Loblaws described Nichol as "one of its most memorable colleagues," as well as a masterful marketer and was recognized both inside and outside Loblaw for his creativity and skill.

Read the complete story: CTV News

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