Lainey Lui gets a Toronto TV show

By Glen Schaefer

Vancouver-bred gossip-hound Elaine Lui, BA'96 (French), has followed her nose to Toronto, where she’s preparing to launch the new daily talk show The Social.

Lui, who parlayed a part-time gossip blog she started more than a decade ago into a full-time media career, will add the new four-woman show to her reporting duties with CTV’s eTalk and her ongoing blog laineygossip.com.

“It’s pressure, it’s a new show, it hasn’t been done in Canada yet,” Lui said over the phone earlier this month when taking a break from rehearsals.

The former social housing worker is part of an on-air quartet with Toronto news anchor Melissa Grelo, relationship advisor Cynthia Loyst and entertainment reporter Traci Melchor.

“It’s intimidating being part of the maiden voyage,” Lui says.